The share of programmatic in digital advertising keeps growing. This year it is going to reach $100 bln for the first time.
28 Nov 2019, 11:17
The share of programmatic in digital advertising keeps growing. This year it is going to reach $100 bln for the first time. Zenith analysts claim that transactions volume will reach $127 bln in 2020 and $147 in 2021. This will be 72% of all the digital advertising budgets.